Jul 18, 2011 by Sami
Last weekend I attended Brands and Bloggers Summit in Chicago. I tend to visit few conferences a year but this was a truly an educational AND a fun conference. I can’t wait to go again next year and learn even more! The summit had an amazing collection of brands and bloggers coming together to learn, as the incredibly smart @xiaolinmama from @CleverGirlsColl puts it, “dance together”. As a blogger it’s important to know how to best maximize the potential of building a relationship with brands. That wasn’t all, we also received tips on how to build relationships with the media and even got best practices on vlogging! Below are some of the things I’ve learned that I hope will benefit you as well!
Passion for a brand is contagious and that’s what captures a brand’s attention. @ConnieBurke from GMC.
Photo courtesy of http://lahleyoo.zenfolio.com/
The blogsphere has changed (…) bloggers should be paid. We are doing their (brands) work now, and it’s about your influence. Clever Girls Collective is like Match for bloggers, putting those relationships together and making sure they’re good relationships. When I know what you write about, your personality, and your metrics, it’s easier for me to know that you’re a good fit for a particular campaign. The overall page views doesn’t matter as much as it sometimes appears. When there’s a campaign, a lot of times brands are looking for aggregate numbers or they’re looking for a very specific demographic.@xiaolinmama from @CleverGirlsColl.
Sometimes, it’ll take a long time for a brand to respond to you so have patience and don’t give up. @meaganfrancis
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