The New Effective Social Media Way to Recruit Employees

Oct 11, 2011 by Sami

Traditionally, companies used external recruitment in the form of advertisement, referral programs and recruitment agencies. More recently the introduction and availability of social media, made it much easier to recruit potential candidates. Taking into account, most of companies seeking talents are typically in the Advertising/Marketing/PR field. This made the most sense. Find talent where the talent spends their time at.

Job seekers used social media presence to develop a brand or a personality to help identify who they are to potential employers or recruiters that might be scouting the space. It’s important to point out that just creating a Twitter account did not mean that you “know” social media. Recruiters do not only look at the information you share but also the information and conversations you create.

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Want to Change Your Twitter Handle? You’re Out of Luck!

Sep 21, 2011 by Sami

Actually, you’re absolutely not!

Few years ago many knew me at @Tokyofan (seems like it belongs to “pete” now). After hours of self-deliberation I decided that I should change my handle to something that represents me more. I’m still Tokyofan and will always be one but it was just a part of my personality. I was very worried at first. I wondered if it’ll turn into a project that I can’t handle. How will people know I have a new name now? Will I lose friends? Will anyone realize what happened? OH NO, NO ONE WILL LIKE ME OR TWEET WITH ME ANYMORE!

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Use Your Social Media Skills to Win Scavenger Hunt: Downtown Dash

Sep 7, 2011 by Sami

Social Media is awesome and if you know me you’ll know how much I’m a fan of it. More than anything I’ve met so many wonderful people through Twitter and I’ll always be grateful for that. I’ve also seen some cool things done with social media and the Downtown Dash scavenger hunt is definitely one of these knarly things.

To give you some background:

On 9-10-11 Social Media types will be able to exercise their savvy skills as they navigate their way around Chicago seeking scavenges, looking for money saving clues and completing physical tasks. Teams of two will finalize their tasks by checking-in on Foursquare and sharing their findings with their social networks.

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Brands & Bloggers Summit, Things I learned

Jul 18, 2011 by Sami

Last weekend I attended Brands and Bloggers Summit in Chicago. I tend to visit few conferences a year but this was a truly an educational AND a fun conference. I can’t wait to go again next year and learn even more! The summit had an amazing collection of brands and bloggers coming together to learn, as the incredibly smart @xiaolinmama from @CleverGirlsColl puts it, “dance together”.  As a blogger it’s important to know how to best maximize the potential of building a relationship with brands. That wasn’t all, we also received tips on how to build relationships with the media and even got best practices on vlogging!  Below are some of the things I’ve learned that I hope will benefit you as well!

Passion for a brand is contagious and that’s what captures a brand’s attention. @ConnieBurke from GMC.

The blogsphere has changed (…) bloggers should be paid. We are doing their (brands) work now, and it’s about your influence. Clever Girls Collective is like Match for bloggers, putting those relationships together and making sure they’re good relationships. When I know what you write about, your personality, and your metrics, it’s easier for me to know that you’re a good fit for a particular campaign. The overall page views doesn’t matter as much as it sometimes appears. When there’s a campaign, a lot of times brands are looking for aggregate numbers or they’re looking for a very specific demographic.@xiaolinmama from @CleverGirlsColl.

Sometimes, it’ll take a long time for a brand to respond to you so have patience and don’t give up. @meaganfrancis

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So…what IS #ShakespeareSaturday?

Jun 14, 2010 by Sami

What is #ShakespeareSaturday? I get asked that more times than any other hashtag I use on twitter. I’ve always thought about writing a post to answer the question but a reply tweet seemed to do the trick. However, I think it’s time I write something more detailed than below or my previous post:

#ShakespeareSaturday is something I started. Every Sat I pick Shakes. work and select quotes form it and post it. Sometimes I add commentary next to quote.Tweeps can RT, reply with their thought or pick another quote-from same work or another.

I just tried to figure out when exactly was my 1st #ShakespeareSaturday tweet but was not able to. If anyone has a solution, do tell me. Yes, I have tried several clients that help you search twitter but I still wasn’t able to go back that far. I would say it was around mid 2009.

Well, now that’s taken care of. On to why I started it in the first place.  A lot of people regard Shakespearean works as something you suffer during school and after that it becomes obsolete and useless. This couldn’t have been further from the truth. A lot of people fail to realize how modern Shakespeare really is. Everyday we say things like “love is blind” and completely overlook the fact that it originated from a Shakespearean work. I decided that people need to get more exposed to Shakespeare and maybe if I keep repeating quotes from certain works, that I think are relevant in today’s conversations, then people will eventually realize how familiar these words sound and join in on the conversation and even attend a play or two. That is the main reason I started #ShakespeareSaturday.

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